In practical terms, the application of Narrative Theory in our projects involves leveraging creative interventions and storytelling techniques to facilitate understanding, connection, curiosity, empathy, and change.  By harnessing the power of narratives, we aim to:-

Engage Emotionally Stories have the ability to evoke powerful emotions and create meaningful connections with audiences. Through our work, we use storytelling to engage stakeholders emotionally, fostering empathy and a deeper understanding of social issues.

Create Understanding Stories contextualise information, stimulate visualisation and empathy, encourage perspective-taking, employ narrative structure, and enhance memory and retention.  By engaging both cognitive and emotional processes, stories facilitate learning and comprehension, making complex subjects more accessible and relatable.

Construct Meaning By guiding individuals, organistions, and communities through narrative processes, we enable them to make sense of complex issues, identify their roles within larger narratives, and envision possibilities for change.

Challenge Perspectives Narratives have the power to challenge existing perspectives and reshape worldviews.  Through our projects, we leverage the power of storytelling to encourage critical reflection and dialogue, challenging entrenched beliefs and fostering openness to new ideas.

Empower Voices In our work we strive to amplify peoples voices and co-create narratives that reflect the richness and complexity of our human experiences; empowering individuals and communities to share their stories, to feel safe, secure, seen and heard, and to advocate for change.

Inspire Action Ultimately, our goal is to inspire action and drive positive change.  By harnessing the persuasive power of narratives, we motivate individuals and organisations to take concrete steps towards addressing social issues, whether through individual choices, policy advocacy, organisational change, or community mobilisation.

Human beings are story-telling, story-hearing, and story-carrying machines, and we have been using stories to make sense of our world since we first started painting on cave walls.  But don't just take our word for it...

"The reason for evil in the world is that people do not get to tell their stories"

- C. J. Jung

"The human species thinks in metaphor and learns through stories"

- Mary Catherine Bateson

"Sometimes reality is too complex.  Stories give it form."

- Jean Luc Godard

"You're never going to kill storytelling, becuase it's built in the human plan.  We come with it." - 

- Margaret Atwood